Free tool BY LOCALZEN – LOCAL LISTING MANAGEMENT TOOL

See how you compare
to your local competition

For free.

No credit cards.

No installation.

A limited preview of one of LocalZen’s features – the full platform unlocks much more!

  • Comparison of top and lowest rated areas vs competitors Free tool
  • Analysis of your strengths and areas that require improvement Free tool
  • Aggregated listing stats vs competitor listings Free tool
  • Your listings vs competitor listings nationwide Book a demo
  • Compare unlimited review categories for up to 10 competitors Book a demo

Start the audit in free tool. Report ready in ~11 minutes.

Our clients – market leaders – use the same data in LocalZen:

timberland logo

Case study

Monitorear y responder a las reseñas de los clientes se volvió crucial para nuestra estrategia. Google Maps emergió como un importante punto de contacto que requería un compromiso intensivo.

CEE Brand & Communication Manager

Miłosz Krywański

yes logo

Case study

Google Maps se convirtió en un canal de comunicación crucial para nosotros. Necesitábamos una herramienta que nos permitiera actualizar en tiempo real la información de las tiendas y responder efectivamente a las reseñas de los clientes.

Chief Digital Officer, Europa Central y del Este

Wojciech Zięba

Case study

LocalZen nos dio control total sobre nuestras fichas. Ahora podemos publicar promociones y analizar reseñas en un solo lugar—rápido, eficiente y efectivo.

Coordinadora de Marketing, Amic Energy

Dorota Borowska

How to generate a report?

4 steps, 2 minutes, valuable insights forever.

  • Provide data for the analysis

    The form consists of 4 steps:

    1. Enter the number of your locations.
    2. Choose: single location or multiple locations in a city.
    3. Select your competitors.
    4. Select your industry and key aspects to analyse, e.g. product quality, service, accessibility, product availability.

  • Provide your business email

    Since retrieving data from databases and generating the report may take up to several hours (especially for multiple listings with thousands of reviews), we will send the report link to the email provided.

    The databases we use are paid, which is why we allow up to 3 free reports per week per email address.

  • Click the link to the report

    The report will be generated in our local marketing platform – LocalZen.

    You will receive an email with a link to the reporting module in the LocalZen panel, which does not require registration.

    You can download the report, and its interactive version will be available for 7 days from the time of generation.

Start the audit

What will you see in the LocalZen report?

We save your team time. Instead of manually reviewing hundreds of reviews, you get ready-to-use insights.

Make decisions based on data

As many as 28% of local searches end in a purchase.
Find out why those customers choose your competitors
– and how you can change that.

The report includes:

  • a ranking of companies in your industry based on Net Sentiment Score (NSS),
  • analysis of customer reviews – yours and your competitors’,
  • a summary comparison of key areas evaluated in customer reviews for your company and competitors,
  • comparison of the number of reviews and average ratings vs. your competitors,
  • percentage of responses to reviews – yours vs. competitors.

Watch a video of a sample report you will receive.

Start the audit

Who is this report for?

LocalZen is already used by over 3,700 users, managing ~44,000 Google Business Profiles worldwide.

locations managed with LocalZen

in the number of reviews since adopting LocalZen

in conversions from listing views to direction requests

reviews analyzed in LocalZen by in 2025

Seniority

Directors / Heads: 43,1%

Managers / Team Leaders 36,1%

Specialists and Coordinators 13.9%

C-Level / Board / Owners: 6,9%

Department

Marketing, PR and Digital 59,7%

E-commerce & SEO 18,1%

Sales, Trade Marketing and Customer Service: 12.5%

General Management, Operations and IT: 9,7%

Start the audit

What is LocalZen?

LocalZen is the leading platform for centralized management of business listings 
on maps, automated review management, and improving conversion 
from map traffic.

Centralized listing
management

Listing position
monitoring (SEO)

Dashboard and reports with key metrics

Available in the free report

Customer review
analysis

Available in the free report

Competitor position
monitoring on maps

Team access
control

AI-powered review
responses

Aggregated listing
performance statistics

Available in the free report

Bulk publishing of marketing
posts

Local Review Booster –
generating new reviews

Store locator integrated with Google Maps

Protection of listings from external changes

“With LocalZen, we have significantly simplified the management of our listings and improved the way we collect and analyze reviews.”

Wojciech Zięba

Chief Digital Officer
Poland and Central & Eastern Europe

Wojciech Zięba

Chief Digital Officer
Poland and Central & Eastern Europe

“With LocalZen, we have significantly simplified the management of our listings and improved the way we collect and analyze reviews.”

“The most spectacular result 
is a 670% increase in average monthly navigation requests 
to our stores.”

Miłosz Krywański

CEE Brand & Communication

Manager

Miłosz Krywański

CEE Brand & Communication

Manager

“The most spectacular result 
is a 670% increase in average monthly navigation requests 
to our stores.”

Why is traditional, manual listing audit a thing of the past?

Turn review noise into a clear action plan.
Maximum data. Minimum effort.

Hundreds of hours of work – done in ~11 minutes.

Not long ago, local audits focused on checking whether NAP (Name, Address, Phone) data was consistent and if photos were up to standard. Today, when managing dozens or hundreds of locations, this manual approach has become a major burden for marketing teams.

Algorithms no longer just read keywords – they analyze vast, distributed data sets. They extract context from thousands of reviews, assess sentiment, verify brand consistency across the web, and even recognize objects in uploaded images (Cloud Vision AI).

Manually tracking these changes, identifying hidden patterns in reviews, and continuously benchmarking against a rapidly evolving competitive landscape is beyond the capacity of any team. Traditional spreadsheets simply cannot keep up with technology that evaluates dozens of factors in real time.

Our platform does this for you – turning massive information noise into clean, actionable insights ready to implement. This is the Zen way.

This is the type of chart you will see in your free report.

Start the audit

FAQ

Frequently Asked Questions

Yes – the LocalZen free tool for local listings audit is completely free.
You don’t need to provide a credit card, create an account, or pay any hidden fees.
This free Google Maps audit tool is designed to show how data-driven decisions can improve your local SEO, visibility, and reputation.

Before committing to a paid solution, you can see how LocalZen analyzes your local listings, reviews, and competitors. The full LocalZen platform includes advanced features for managing local listings, SEO optimization, and review responses at scale.

No. The LocalZen free audit tool does not require any Google login or integration.

The audit is powered by a combination of publicly available Google Maps data and advanced, non-public Big Data sources – processed by LocalZen’s algorithms to deliver deeper insights than standard tools.

You simply enter your business name and competitors to run a local listings analysis.
No integrations, no installations, and no risk to your data security.

Running the LocalZen free audit tool takes only a few minutes. Selecting your business and competitors: ~1-2 minutes. Generating the Google Maps audit report: typically 3-5 minutes.


For larger datasets (many locations or high review volume), the analysis may take longer. On average, LocalZen delivers reports within 11 minutes.

The LocalZen audit report provides a comprehensive analysis of your Google Maps presence and local SEO performance.

It includes:

  • Comparison of review volume and average ratings across local listings
  • Benchmarking against competitors in Google Maps
  • Review response rate analysis (review answers performance)
  • Sentiment analysis of reviews (NSS score)
  • AI-powered categorization of review topics (e.g. service, pricing, product quality)
  • Competitive positioning across local search results

This makes the LocalZen audit a powerful tool for understanding both visibility and reputation.

Yes – with some limitations.


The LocalZen free tool analyzes:

  • up to 30 recent reviews per location
  • all listings in a selected city
  • up to 3 competitors

This makes it ideal for quick benchmarking and local SEO insights.


For enterprise and multi-location brands (50+ locations), LocalZen offers advanced audits with:

  • nationwide analysis
  • larger datasets
  • deeper competitor benchmarking

You can request a personalized demo to explore the full capabilities.

No. The report is designed for all levels of business users – marketers, CX teams, business managers.


The report includes:

  • clear visualizations
  • intuitive green-to-red performance indicators
  • simplified insights for decision-making

Additionally, LocalZen provides guidance on how to interpret the audit results and apply them to improve local SEO and visibility.

The LocalZen free audit tool works for any business that relies on local visibility, Google Maps, and customer reviews.


Typical industries include:

  • Retail, Grocery and FMCG
  • Restaurants and cafés
  • Healthcare providers
  • Automotive and dealerships
  • Fitness and wellness
  • Local service businesses

If your industry is not listed, you can customize the audit by selecting relevant review aspects.

Yes – and often even more valuable.

Google Maps rankings and local SEO performance are no longer based only on star ratings. Search engines and AI systems (e.g. AI Overview) analyze the content of reviews, not just the score.

LocalZen identifies:

  • hidden strengths in your reviews
  • gaps compared to competitors
  • specific factors influencing rankings

Even with a high rating, you may be losing visibility in key areas.

Manual analysis of local listings and reviews is time-consuming and limited.

To achieve similar insights, your team would need to:

  • analyze hundreds or thousands of reviews
  • categorize feedback manually
  • compare competitors across multiple locations

LocalZen automates this process using AI and advanced, paid data sources, delivering results in minutes.

The platform is used by global brands such as Decathlon, McDonald’s, New Balance, Leroy Merlin, and Castorama.

Yes. While the free audit focuses on Google Maps, the full LocalZen platform supports multiple ecosystems.

LocalZen enables local listings management across:

  • Google Maps
  • Apple Maps
  • Bing Maps
  • Facebook
  • TomTom

It also includes a store locator for your website, synchronized with your Google Maps listings data.

This ensures consistent visibility across search engines, maps, and AI-driven discovery platforms.

LocalZen worldwide

With LocalZen, our clients manage their locations globally across every industry – without limits.

Industry

Retail, Grocery & FMCG 30.2%

Apparel & Fashion 12.3%

Restaurants, F&B 10.4%

Hospital & Health Care 5.6%

Finance & Banking 5.6%

Marketing & Advertising 4.7%

Wellness and Fitness 3.8%

Insurance 3.8%

Oil & Energy 3.7%

Telecommunications 3.2%

Automotive 3.0%

Other 14.4%

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